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Provectus > 实例探究 > 通过音乐流媒体行业的人工智能推荐增强用户体验并推动业务增长
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AI-Driven UX Personalization Boosts User Retention and Paid Conversions for Nugs.net

技术
  • 应用基础设施与中间件 - 中间件、SDK 和库
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 电信
  • 运输
适用功能
  • 产品研发
  • 质量保证
用例
  • 行为与情绪追踪
  • 视觉质量检测
服务
  • 系统集成
  • 测试与认证
挑战
Nugs.net 希望增强其现场音乐平台,为喜欢现场表演并希望随时随地体验的音乐迷提供一流的体验。他们希望改善用户体验个性化,以提高用户保留率、转化率和盈利能力。
关于客户
Nugs.net 是一个音乐流媒体和现场录音平台,提供各种流派的高质量现场表演录音。他们拥有大量流行巡演艺术家和新秀表演的现场表演。
解决方案
Provectus 利用其在产品战略和设计、AIML 开发以及基于 KPI 的 AI 解决方案交付方面的专业知识来协助 Nugs.net 的数字和 AI 转型之旅。他们实施了人工智能建议,以提高内容的可发现性、聆听的多样性、目录的可观察性和艺术家关注的范围。
运营影响
  • The release of AI recommendations resulted in overwhelmingly positive feedback from users and stakeholders. The playback diversity trend significantly increased, with users playing up to 15% more older shows. Nugs.net achieved a significant increase in artist followings and almost doubled its retention of new daily users. Notably, users who listened to recommendations had a 40% higher retention rate, and trial users had a more than 2x higher conversion-to-paid rate. Based on these impressive results, the ROI for the AI recommendations MVP project was calculated to be 183% in the 12 months following its release. This outstanding result was achieved through the collaborative efforts of Provectus’ product, design, mobile, web, backend, and AIML teams.

数量效益
  • 40% improvement in user retention rate

  • 2x increase in paid plan conversions

  • 183% ROI of the project over 12 months

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