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Iris > 实例探究 > 欢迎来到员工经济:Alight Solutions 的“大辞职”解决方案
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Alight Solutions: Tackling The Great Resignation with IoT

技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 机器人 - 直角坐标机器人
适用行业
  • 建筑物
  • 医疗保健和医院
用例
  • 时间敏感网络
挑战
Alight Solutions 面临的挑战/情况是,在全球健康危机和大辞职期间,需要通过更快乐、更健康的员工队伍来为最高管理层增加价值。
关于客户
Alight Solutions 是集成福利、薪资和云解决方案的领先提供商。他们从简单地销售人力资源产品转向通过更快乐、更健康的员工队伍为高管层增加价值。
解决方案
Alight Solutions 提供的解决方案是“欢迎来到员工经济”活动,旨在将 Alight 定位为解决大辞职这一紧迫问题的解决方案。该活动包括耗资数百万美元的 360 度综合宣传活动,包括广播、数字、社交、活动和户外媒体。
运营影响
  • The 'Welcome to the Employee Economy' campaign significantly enhanced Alight's brand visibility and positioning. The strategic placements across various platforms ensured that the campaign reached a broad audience, including the targeted C-suite. The campaign's bold messaging and purpose-led branding approach stood out in a saturated business world filled with numbers and statistics. The use of visually appealing color contrasts, employee diversity, and the literal spotlight approach made Alight’s brand hard to miss. The campaign also had a significant impact on the West & Midwest regions, where respondents who saw the Native ads were most significantly impacted. This comprehensive and strategic approach to marketing helped Alight position itself as a solution to the workforce crisis, thereby adding value to the C-suite.
数量效益
  • Reached 66% of the total addressable market for the C-suite, which is 1.4M.
  • Extended reach to 13.8M unique audiences.
  • Served 174M impressions.

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