下载PDF
Infobip > 实例探究 > Anand Rathi:通过 WhatsApp 聊天机器人提高客户参与度
Infobip Logo

Anand Rathi: Enhancing Customer Engagement with WhatsApp Chatbot by Infobip

技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 金融与保险
  • 电信
适用功能
  • 产品研发
用例
  • 对话机器人
  • 实时定位系统 (RTLS)
挑战
印度的一家金融服务公司 Anand Rathi 需要吸引新一代客户,并通过聊天应用程序提供便捷的互动体验。他们还面临着及时访问研究报告、联络中心工作量、重新吸引休眠客户、客户续约和转化优化等挑战。
关于客户
Anand Rathi 是印度领先的金融服务公司,提供财富管理和投资银行服务。他们希望使客户群多样化并覆盖更年轻的群体。
解决方案
Anand Rathi 与 Infobip 合作,在 WhatsApp Business Platform 上构建了一个对话式聊天机器人。该聊天机器人经过定制,可提供个性化体验并与客户互动。 Infobip 提供了聊天机器人构建平台,并对 Anand Rathi 的团队进行了最佳实践培训。客户可以选择加入 WhatsApp 聊天机器人并及时收到提醒、产品建议和视频。聊天机器人还提供了追加销售的机会。
运营影响
  • Through the implementation of the WhatsApp chatbot, Anand Rathi was able to consolidate its communication efforts and provide an interactive customer experience. The chatbot not only facilitated real-time responses to customer queries but also served as a platform for upselling other products. The solution significantly reduced the time taken to access research reports and decreased the number of customer calls to the contact center. It also effectively re-engaged dormant customers and increased conversions. The overall impact of the solution was a significant increase in customer engagement and operational efficiency.
数量效益
  • 40% increase in click-through rate
  • 98% decrease in the time taken to access research reports
  • 5% decrease in customer calls to the contact center

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.