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AppsFlyer: Leveraging Real-Time Data for Mobile App Marketing Analytics
技术
- 平台即服务 (PaaS) - 应用开发平台
- 机器人 - 轮式机器人
适用行业
- 建筑物
- 电信
适用功能
- 产品研发
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 云规划/设计/实施服务
挑战
对于当今的营销人员、代理机构和开发人员来说，了解人们如何参与移动应用活动既是首要目标，也是一项重大挑战。绘制客户旅程不仅可以帮助他们了解人们对功能和服务的反应，还可以对其营销工作的有效性做出准确、明智的判断。但要做到这一点意味着快速分析数百万次交互并将复杂的算法应用于大型数据集。
关于客户
AppsFlyer 为超过 100,000 名用户提供服务，其中包括全球顶级 B2C 品牌。他们的平台用于衡量营销活动的有效性以及移动应用程序的采用和使用。他们受到领先 B2C 公司的信任，可以提供准确且可用的数据来优化应用程序和吸引新用户。
解决方案
AppsFlyer 提供移动归因和营销分析平台，每天处理超过 800 亿个事件。它们提供对原始数据集的实时访问，允许客户检索数据来为业务决策提供信息。为了满足不断增长的需求，AppsFlyer 将 BigQuery 部署为可扩展、高度可用的托管数据湖。他们还探索其他 Google Cloud 托管服务（例如 Cloud Dataflow 和 Cloud Dataproc）来优化平台。
运营影响
数量效益
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