Automating Engagement for Reliable Candidate Sourcing: A Case Study on Conexus and Herefish

The implementation of Herefish by The Conexus Group has led to significant operational improvements. The group's pool of available talent greatly expanded as old talent was re-engaged and new applicants were no longer lost or forgotten. The database once again became a reliable source of quality candidates. Herefish has also been used to clean up data behind-the-scenes, trigger timely reminders for consultants, and give candidates the chance to control their own accounts. Despite the complexity of the tool, it has become the most popular product introduced to date within the group, delivering high-value candidates to consultants' inboxes at exactly the right moment.

Emails to lapsed candidates, even after years of no activity, average a 10% response rate, translating to hundreds of candidate interactions a month.

The system is automated, requiring zero effort from recruiters to maintain these interactions.

A campaign designed to capture new leads that aren’t reached by consultants on the first try achieved a 97% success rate in the first month.