Automating Nurture Emails: A Case Study on Squared Up

The use of Zapier has allowed Squared Up to automate a significant amount of their processes, resulting in increased efficiency and cost savings. The automation of new leads management, trial licenses issuance, information recording, and nurturing emails has eliminated the need for a dedicated sales team to handle these processes. This has allowed the team to focus on other important tasks, thereby improving overall productivity. The automation of social media posts has also saved time and increased Squared Up's online presence. The company has been able to scale to hundreds of large enterprise customers without funding and with just a small team supporting sales and marketing efforts. The success of this automation strategy has led Squared Up to explore other areas where they can streamline their processes and remove manual effort.

Automated management of new leads, saving time and resources

Automated issuance of trial licenses, increasing efficiency

Automated recording of information in a central database, improving data management