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Zapier > 实例探究 > 棕榈滩技术协会的自动化社交媒体营销
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Automating Social Media Marketing: A Case Study on Palm Beach Tech Association

适用行业
  • 建筑物
  • 水泥
适用功能
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 时间敏感网络
挑战
棕榈滩科技协会面临着手动更新其社交媒体渠道以及职业委员会中的工作机会的挑战。
关于客户
棕榈滩技术协会是一个非营利组织,旨在团结和建立棕榈滩县的技术产业。他们提供协作工作空间、行业聚会、就业委员会等,以培育社区并为自我创业者提供资源。
解决方案
他们实施了一款名为 Zapier 的应用程序自动化工具,每当有新的工作机会提交给职业委员会时,就会自动将更新推送到社交媒体渠道的过程。
运营影响
  • The use of Zapier's app automation tool has significantly improved the operational efficiency of the Palm Beach Tech Association. The automation of social media updates has freed up staff and volunteers to focus on other important tasks, thereby enhancing the association's productivity. Moreover, the instant updates to multiple social media channels have ensured that the association's members are promptly informed about new job opportunities. This has not only improved the association's communication with its members but has also potentially increased the visibility and reach of these job opportunities. Overall, the use of Zapier has enabled the association to better fulfill its mission of uniting and building up the technology industries throughout Palm Beach County.

数量效益
  • Automation of social media updates, saving time and resources

  • Instant updates to multiple social media channels whenever a new job opportunity is posted

  • 15% discount offered by Zapier for non-profits

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