Automation Streamlines Reporting Process for Telecommunications Leader UPC Switzerland

技术

平台即服务 (PaaS) - 应用开发平台
机器人 - 轮式机器人

适用行业

电信

适用功能

销售与市场营销

用例

租赁金融自动化
物料搬运自动化

挑战

电缆巨头 UPC Switzerland 努力收集和理解来自各种渠道和平台的大量数据。该团队缺乏管理信息的自动化平台，因此他们不得不将销售和营销绩效数据复制并粘贴到各个电子表格中。他们希望快速发布准确、更新的报告以了解活动绩效，而不是在手动数据处理上花费时间和资源。

关于客户

UPC Switzerland 是电信领域的主导企业，为超过 60% 的瑞士家庭（超过 100 万住宅和商业客户）提供服务。经过多次合并和收购，UPC 的母公司收购了移动领导者 Sunrise Communications，UPC 解散，转而支持 Sunrise。然而，有线和移动网络的融合将继续成为瑞士市场创新和现代化的驱动力。

解决方案

Adverity 的数据集成平台为 UPC Switzerland 提供了一种更统一的方法，可以在数据发送到可视化工具之前整合和理解数据。自动化支持更全面的视图，可以轻松跟踪所有渠道的完整客户旅程。通过从 Adverity 获得准确、及时的数据，UPC 能够创建强大的仪表板并在整个组织内共享。 UPC 的工作人员可以立即分析准确的结果，而不必处理缓慢、过时的数据输入流程。 Adverity 的集中式平台为组织的协作能力注入了新的活力，并激发了利益相关者的决策，以确保 UPC 能够实现其目标。

运营影响

The implementation of Adverity’s data integration platform led to significant operational improvements at UPC Switzerland. Employees experienced smarter and more efficient work days, as the uncertainty from tedious data processes was eliminated. The data was managed and transformed through Adverity, presenting new opportunities to invigorate marketing campaigns. The group experienced a new level of clarity for campaigns across multiple channels, with reports now being completed in just a few clicks. This reduced the staff’s collective energy spent on this task by 90%. Employees also relied on factual sales and marketing reports, specific and relevant to each department’s key performance indicators (KPIs). This elevation of thorough, automated data through Adverity’s sophisticated platform facilitated UPC Switzerland’s ability to maximize campaigns and ROI.

数量效益

90% reduction in time spent on reporting
Centralized source of truth with all data from various platforms now in one place
Greater accessibility to data across teams improving collaboration and decision making