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Bakers Delight Boosts Monthly Export Goals by 30% with Brandfolder's Content Automation
技术
- 分析与建模 - 自然语言处理 (NLP)
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 零售店自动化
服务
- 系统集成
挑战
Bakers Delight 是澳大利亚最成功的面包连锁店,其现有的、以印刷为导向的本地营销生产系统面临着重大挑战。现有平台很难使用,尤其是对于购物篮标签等重要的 POS 元素。无法从系统中提取数据来展示投资回报率,并且该平台不支持社交和数字等营销渠道。特许经营网络每年向公司本地营销团队索要超过 1,800 件定制范围的艺术品,从而产生大量非品牌宣传品。当地营销团队将所有时间都花在制作艺术品上,而不是与各个特许经营商一起规划和实施当地营销,以提高销售和社区联系和意识。现有系统缺乏可用数据,而且单个艺术品请求所需的快速周转使得预测工作量变得困难。
关于客户
Bakers Delight 是澳大利亚最成功的面包连锁店,在澳大利亚和新西兰拥有 540 多家分店。作为一家家族企业,Bakers Delight 非常自豪能够支持当地小型家族企业,为当地社区提供每天新鲜出炉的美味营养面包。该公司现有的营销生产系统面临挑战,该系统以印刷品为主,难以使用。该系统不支持数字营销渠道,难以提取数据进行投资回报率分析。
解决方案
Bakers Delight 需要一种新的本地营销解决方案,以改善用户导航和易用性,提高在不损害品牌的情况下创建抵押品类型的灵活性,加快艺术品创作速度,并改善本地营销的情绪和使用。该解决方案以 Brandfolder 内容自动化的形式出现。该技术提供的模板使特许经营商能够轻松制作本地营销材料,管理员能够快速提供新的促销活动。 Brandfolder 内容自动化使 Bakers Delight 特许经营商能够制作内容,根据其商店和社区进行定制,并提供自己的营销材料,而无需担心品牌问题或瓶颈。
运营影响
数量效益
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