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Bigbasket Enhances Push Notification Delivery by 10% Using MoEngage Push Amplification
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 机器人 - 机器人应用与编程软件
适用行业
- 设备与机械
- 运输
适用功能
- 物流运输
用例
- 最后一英里交付
- 泄漏与洪水监测
挑战
印度最大的在线食品和杂货店 Bigbasket 正在努力应对推送通知交付量低的重大挑战。此问题主要是由于某些中国原始设备制造商 (OEM) 设备中的操作系统和设备级别限制造成的。因此，Bigbasket 发送的推送通知不会发送到这些设备，从而影响应用程序的整体参与率。印度智能手机市场 51% 的份额由中国 OEM 设备组成，推送通知交付和参与度的下降对 Bigbasket 的业务运营和客户参与度产生了负面影响。
关于客户
Bigbasket 是印度最大的在线食品和杂货店，下载量超过 400 万次。该公司在竞争激烈的市场中运营，其很大一部分客户群使用中国 OEM 设备。 Bigbasket 的商业模式在很大程度上依赖于有效的客户参与，而这通过推送通知来促进。然而，由于设备级别的限制，该公司在发送这些通知方面面临挑战，从而影响了其整体参与率和业务绩效。
解决方案
为了应对这一挑战并有效吸引用户，Bigbasket 实施了“MoEngage Push Amplification SDK”。该解决方案旨在作为 Google Cloud Messaging (GCM) 的后备方案，并直接到达中国 OEM 设备。通过这一实施，Bigbasket 能够接触、吸引潜在受众并将其转化为购物者。 MoEngage SDK 能够处理 OEM 中的各种类型的设备以及大量的推送交付。结果，Bigbasket 发现某些 OEM 的交付量增加了 3.5 倍。此外，Bigbasket 能够将旨在提高留存率的引导活动的推送交付量提高 17%。
运营影响
数量效益
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