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Infobip > 实例探究 > Biolab:利用 WhatsApp Business 平台增强客户参与度并降低成本
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Biolab: Leveraging WhatsApp Business Platform for Enhanced Customer Engagement and Cost Reduction

技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 建筑物
  • 医疗保健和医院
适用功能
  • 设施管理
  • 销售与市场营销
服务
  • 测试与认证
挑战
为了增强整体客户体验,Biolab 选择优化其客户参与渠道。该公司面临现有呼叫中心负荷过重、客户群快速扩张、公司应用吸引力不足等挑战。
关于客户
Biolab 是约旦的一组医疗诊断实验室。它因创新、质量和便利而受到认可,并获得了国际和当地组织的认可和认证。
解决方案
Biolab 选择 Infobip 作为其 WhatsApp Business 解决方案提供商,通过客户最喜欢的沟通渠道与他们联系。 Infobip 的平台与 Biolab 的现有平台无缝集成,使客户能够预先注册服务、接收实验室结果并使用在线预订系统。
运营影响
  • The implementation of the WhatsApp Business solution by Infobip led to significant improvements in Biolab's operations. The company saw a 13.2% increase in the number of patients, with an average of 5,000 patients using the service daily. The introduction of the technology also helped reduce customer acquisition costs, as Biolab could reach out to the client over their preferred channel. With traffic redirected to WhatsApp, Biolab also witnessed a 17% reduction in call center operations costs. This not only improved the company's efficiency but also enhanced the overall customer experience.
数量效益
  • 13.2% increase in the number of patients
  • Average of 5,000 patients using the service daily
  • 17% reduction in call center operations costs

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