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实例探究 > 利用 Google Cloud 提高移动游戏中的玩家参与度和收入

Blacklight Studio Works: Enhancing Mobile Gaming Experience with Google Cloud

技术
  • 基础设施即服务 (IaaS) - 云计算
  • 机器人 - 轮式机器人
适用行业
  • 水泥
  • 电信
适用功能
  • 产品研发
用例
  • 实时定位系统 (RTLS)
  • 时间敏感网络
服务
  • 云规划/设计/实施服务
  • 培训
挑战
每天有数百万人玩手机游戏,Blacklight Studio Works 希望通过分析大量数据来提高玩家参与度和应用内收入。
关于客户
Blacklight Studio Works 是一家总部位于印度的移动游戏公司,以其 Ludo SuperStar 和 Carrom SuperStar 等热门游戏而闻名。他们每天吸引数百万玩家,并依靠应用内购买和广告收入来通过游戏获利。
解决方案
Blacklight Studio Works 利用 Google Cloud(包括 Firebase、Cloud SQL 和 BigQuery)来获取宝贵的用户见解并构建更好的游戏。他们使用 BigQuery 在几秒钟内处理和分析 TB 级的数据,将实时用户交互数据与历史档案联系起来,以改善游戏经济。他们还使用 Firebase 进行应用开发,将开发时间缩短了 30% 以上,并通过 A/B 测试确保应用性能。此外,他们还实施了 Firebase 身份验证和云功能来进行用户识别和安全访问用户数据。
运营影响
  • The use of Google Cloud has allowed Blacklight Studio Works to improve player engagement and in-app revenue by creating a viable game economy. The company has been able to process and analyze vast amounts of data in real-time, enabling it to understand user behavior and app performance. This has allowed the company to automatically trigger events based on user behavior to improve the game economy. The use of Firebase has also enabled the company to accelerate app development and ensure user data safety. The company has also been able to support remote work during the COVID-19 pandemic, with Google Cloud enabling a 100% work-from-home policy. The company is now looking at using Cloud Tasks for scheduling specific tasks to further improve the game experience.

数量效益
  • Zero downtime despite a 300% increase in load after the COVID-19 lockdown began

  • Reduced game development time by more than 30%

  • Processes terabytes of data in seconds to better understand users and their interests

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