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Appier > 实例探究 > 提高社交媒体参与度：台湾 BMW 的成功故事

BMW Taiwan Boosts Social Media Engagement 4X with Recurring Notifications

技术

网络与连接 - 蓝牙
传感器 - 自动驾驶传感器

适用行业

汽车

适用功能

销售与市场营销

挑战

台湾宝马希望提高品牌知名度并增加社交媒体渠道的社交参与度。

关于客户

台湾宝马是台湾宝马的进口商，通过营销努力建立了强大的经销商网络和忠实的客户群体。

解决方案

台湾宝马利用 Appier 的 BotBonnie 对话式营销解决方案和 Meta 的定期通知功能与其 Facebook 上的社交媒体社区互动。

运营影响

The partnership with BotBonnie and the use of Meta’s Recurring Notifications feature brought significant success to BMW Taiwan’s social media outreach. The campaign not only achieved a high level of engagement but also allowed BMW Taiwan to overcome the limitations imposed by Facebook Messenger’s 24-hour policy. The immediate response to users through BotBonnie’s comment auto reply feature created longer and more engaging journeys with each user. This strategy led to a significant increase in brand awareness and fostered customer loyalty to the BMW brand. The success of this campaign indicates the potential for future marketing efforts using similar strategies.

数量效益

4 times more social media engagements than previous years
78% opt-in rate for the Recurring Notifications feature
99% read rate for messages sent through the Recurring Notifications feature

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