下载PDF

Hotjar > 实例探究 > 将转化率提高 132%：Swiss Gear 和 The Good 的 CRO 方法的案例研究

Boosting Conversion Rates: The Good's Holistic Approach with Hotjar for Swiss Gear

技术

网络安全和隐私 - 入侵检测
机器人 - 轮式机器人

适用行业

电信

适用功能

采购
销售与市场营销

用例

行为与情绪追踪
牲畜监测

服务

测试与认证

挑战

Swiss Gear 是一家销售各种商品的公司，希望全年保持强劲的销售量，并将现有流量以更高的速度转化为买家。

关于客户

Swiss Gear 是一家销售背包、行李箱、旅行配件、手表和瑞士军刀的公司。他们与 The Good 合作，改善网站体验并增加在线收入。

解决方案

CRO 机构 The Good 采用整体方法通过了解用户需求来提高转化率。他们使用 Google Analytics 进行了全面转化审核™️，并使用 Hotjar 通过热图和记录来分析客户行为。

运营影响

The Good's holistic approach to increasing conversion rates, based on truly understanding users’ needs, proved to be highly effective for Swiss Gear. By using Google Analytics and Hotjar to understand customer behavior, The Good was able to identify areas for improvement and implement changes that significantly improved the user experience on Swiss Gear's website. The combination of qualitative research plus quantitative results surfaced from A/B testing led The Good to test a simple but elegant menu-driven interface for the mobile homepage. This streamlined the browsing experience on category pages. Other improvements included introducing a ‘business traveler’ hero image to the top of the mobile menu, giving mobile users a fast and easy way to browse luggage pages. These improvements, backed by Hotjar’s user behavior data, significantly increased conversions and revenue for Swiss Gear.

数量效益

Swiss Gear's average order value grew by 20.1%
Overall online revenue boosted by 132.7%
Mobile user bounce rate on Swiss Gear’s site shrank 8%

相关案例.

Smart Optimization

SoftBank Mobile wanted to secure high-performance mobile broadband services following the rapid traffic shift to LTE, prepare for VoLTE and manage signaling increase in the most highly populated metropolitan areas in the world.

Vodafone Hosted On AWS

Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.

Elisa is Paving the Way with Their IoT Service Solution

With an overwhelming response to the release of their IoT solution, Elisa needed a way to manage the flood in demand without compromising on their customer satisfaction or quality.

SKT, Construction of Smart Office Environment

SK T-Tower is the headquarters of SK Telecom. Inside the building, different types of mobile devices, such as laptops, smartphones and tablets, are in use, and with the increase in WLAN traffic and the use of quality multimedia data, the volume of wireless data sees an explosive growth. Users want limitless Internet access in various places in addition to designated areas.

Due to doubled data traffic demand, Telstra wanted a solution that can meet insatiable high-speed mobile broadband demand and secure a smooth network migration while re-farming spectrum.

Coor Brings IoT to the Office

Coor wanted an IoT solution to simplify office manager's job. The solution must require the following features: boost productivity, apply technology innovation, and consolidate management.

© 2015-2024 IoT ONE Limited | 隐私条款

联系我们

欢迎与我们交流!

Thank you for your message!
We will contact you soon.