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ManyChat > 实例探究 > [案例研究] Crawfish Hole 如何利用路边提货将销售额增加 23,000 美元

Boosting Sales Through Curbside Pick-Up: A Case Study of The Crawfish Hole

技术

网络与连接 - 无线接入网
传感器 - 自动驾驶传感器

适用行业

汽车
电信

适用功能

采购
销售与市场营销

用例

智能停车
车辆到基础设施 (V2I)

服务

系统集成

挑战

因新冠肺炎 (COVID-19) 疫情而关闭后，The Crawfish Hole 餐厅已关闭，直至另行通知。当地餐厅被迫只提供路边服务和送货服务。为了弥补客流量的损失，他们必须调整消息传递和 Facebook 广告策略以推动路边销售。

关于客户

Crawfish Hole 是德克萨斯州布里奇市的一家当地餐厅。由于 COVID-19 疫情造成的停工，他们不得不调整营销策略，并正在寻找产生路边销售的方法。

解决方案

Crawfish Hole 实施了 Messenger 机器人订购系统，并投放 Facebook 广告来推动路边销售。他们向当地居民提供“买一送一”优惠券作为点击 Messenger 广告，鼓励他们通过 Messenger 机器人订购系统兑换优惠。他们还利用多渠道跟进，提醒潜在客户下单，让客户轻松兑换。

运营影响

The implementation of the Messenger bot ordering system and the running of Facebook ads significantly boosted The Crawfish Hole's sales. The curbside pick-up service was not only more convenient for their customers but also helped lower person-to-person interactions, which was crucial during the pandemic. The multi-channel follow-up system ensured that potential customers were reminded of their orders, thereby increasing the chances of order completion. The easy redemption process also enhanced the customer experience. Despite market uncertainty and a multitude of layoffs, the restaurant thrived, making more sales than before the shutdown. The strategy also helped the restaurant build a database of fans, which could be beneficial for future marketing efforts.

数量效益

Generated over $23,000 in additional sales through pick-up orders
Attracted 361 first-time visits
Collected 1,338 email and SMS sign-ups

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