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Customers.ai! > 实例探究 > 使用 Messenger 机器人改变学生外展和招生

Boosting Student Enrollment with Chatbot-Powered Ads: A Case Study on Summit Academy OIC

适用行业

教育
电信

适用功能

销售与市场营销

用例

对话机器人
虚拟培训

服务

培训

挑战

Summit Academy OIC 希望以一种经济高效的方式来培养高素质的潜在学生并增加其职业课程的入学人数。

关于客户

Summit Academy OIC 是一所经过认证的免学费职业学校，位于明尼阿波利斯北部。它提供医疗保健、建筑和 IT 领域的认证培训以及职业服务。

解决方案

该学院使用 Facebook Messenger 机器人来吸引和帮助未来的学生。该机器人提供有关学校项目的信息，收集联系信息，并发送后续消息以培养潜在客户。

运营影响

The implementation of the chatbot-powered ads and automated lead nurture system transformed the student outreach and qualification process at Summit Academy. The multi-phase prospective student outreach with a Customers.ai chatbot achieved better results compared to other Facebook advertising campaigns the school had run. The interactive, familiar mobile chat interface allowed for more engaged and educated prospective students, leading to an increase in information session applications and enrollments. The automated lead generation, lead qualification, and lead nurturing approach also allowed the school to scale its lead gen program faster than other traditional and digital programs.

数量效益

30% increase in prospective students
10X lower CPA compared to other Facebook ads
Every month since the implementation of the chatbot, the school has broken enrollment records

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