下载PDF
Customers.ai! > 实例探究 > 使用 Messenger 机器人改变学生外展和招生
Customers.ai! Logo

Boosting Student Enrollment with Chatbot-Powered Ads: A Case Study on Summit Academy OIC

适用行业
  • 教育
  • 电信
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 虚拟培训
服务
  • 培训
挑战
Summit Academy OIC 希望以一种经济高效的方式来培养高素质的潜在学生并增加其职业课程的入学人数。
关于客户
Summit Academy OIC 是一所经过认证的免学费职业学校,位于明尼阿波利斯北部。它提供医疗保健、建筑和 IT 领域的认证培训以及职业服务。
解决方案
该学院使用 Facebook Messenger 机器人来吸引和帮助未来的学生。该机器人提供有关学校项目的信息,收集联系信息,并发送后续消息以培养潜在客户。
运营影响
  • The implementation of the chatbot-powered ads and automated lead nurture system transformed the student outreach and qualification process at Summit Academy. The multi-phase prospective student outreach with a Customers.ai chatbot achieved better results compared to other Facebook advertising campaigns the school had run. The interactive, familiar mobile chat interface allowed for more engaged and educated prospective students, leading to an increase in information session applications and enrollments. The automated lead generation, lead qualification, and lead nurturing approach also allowed the school to scale its lead gen program faster than other traditional and digital programs.

数量效益
  • 30% increase in prospective students

  • 10X lower CPA compared to other Facebook ads

  • Every month since the implementation of the chatbot, the school has broken enrollment records

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.