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BrandMuscle Automates and Scales Business with Celigo
技术
- 基础设施即服务 (IaaS) - 云数据库
- 网络与连接 - NFC
适用行业
- 水泥
- 金融与保险
适用功能
- 采购
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 系统集成
挑战
BrandMuscle 是一家领先的综合本地营销公司,其业务建立在 MAS 500 和旧的媒体购买本地解决方案的基础上。到 2018 年,随着每年数亿美元的收入,该公司决定对其传统后端进行现代化改造,并重新考虑其整个运营,以实现客户媒体购买流程的自动化并扩大规模。该公司在全球会计和技术咨询公司 Sikich 的帮助下过渡到基于云的应用程序。 Sikich 对 BrandMuscle 的运营进行了全面的业务流程评估,并确定了一个常见流程,该流程需要手动重新输入相同的信息多达 12 次,从而导致昂贵且耗时的错误。首要任务是实施 NetSuite 作为新的基于云的 ERP 系统,并淘汰公司的 MAS 500 系统和旧媒体购买软件。该团队需要为新版本的 Netsuite 提供一种方法,包括用于媒体购买的自定义代码,以复杂的方式与 BrandBuilder 和其他应用程序连接和交互。
关于客户
BrandMuscle 是整合本地和渠道营销的领导者,为 300 多个世界顶级品牌提供服务。 BrandMuscle 集成本地营销平台 Brandbuilder 使品牌及其本地营销合作伙伴能够为每个客户提供最大的营销影响,以获取和留住最佳客户、建立忠诚度、提高终身客户价值并最大化投资回报率。该公司的运营基于 MAS 500 和旧的媒体购买本地解决方案。到 2018 年,随着每年数亿美元的收入,该公司决定对其传统后端进行现代化改造,并重新考虑其整个运营,以实现客户媒体购买流程的自动化并扩大规模。
解决方案
Sikich 和 BrandMuscle 选择 Celigo 作为连接和自动化公司运营中的自定义流程所需的 iPaaS。新系统允许在 NetSuite 内部创建媒体请求,自动推送到 BrandBuilder,然后将机会推送回 NetSuite。该机会作为销售订单并生成发票以在 BrandBuilder 中推迟付款。然后付款本身会被推送到 NetSuite 中。除了五个订单到现金集成之外,BrandMuscle 还使用 Celigo 填充其数据集市,以便客户能够进行分析。 Salesforce Marketing Cloud 与 Snowflake、Azure、SQL 和 FTP 进行了许多集成,以便为客户显示信息。该团队目前正在致力于与 JIRA、Stripe、Chargebee 以及供应商 API 集成,以便能够发送 PO 和接收发票。
运营影响
数量效益
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