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Building Trust in Online Retail: Hayneedle's Success with Comodo EV SSL
适用功能
- 质量保证
用例
- 零售店自动化
挑战
在竞争激烈的在线零售行业,尤其是家居装饰行业,与潜在客户建立信任是一项重大挑战。从全国性零售商到小型个人企业,电子商户种类繁多,消费者常常会担心谁可以信任他们的网上购物。成功的电商明白,虽然有效的广告、精心推销的网站和有竞争力的价格很重要,但将访问者转化为买家,特别是对于非本国品牌而言,还需要建立一定程度的信任。这对于在线交易尤其重要,因为客户需要安全地共享其个人和财务信息。
关于客户
Hayneedle.com(以前称为 NetShops)是一家专门从事家居装饰的在线零售商。该公司经营 220 个专业家居装饰网站,为不同的客户群提供广泛的产品。自 2002 年成立以来,Hayneedle 发展迅速,在互联网零售商 500 强中排名第 83 位。尽管取得了成功,但该公司认识到需要持续建立和维持与客户的信任,特别是在在线交易方面。这导致他们决定在其网站上实施 Comodo 的安全解决方案。
解决方案
Hayneedle.com 是一家自 2002 年成立的家居装饰电子商务商,它认识到这些潜在的信任问题,并决定通过在其 220 个专业家居装饰网站上实施 Comodo 扩展验证 (EV) SSL 和 Comodo 安全信任标志来解决这些问题。 Comodo EV SSL 证书可将访问者在任何 Hayneedle 网站的安全结帐页面上的浏览器地址栏变成绿色。这为客户提供了视觉上的保证,即该网站是值得信赖的,并且他们的交易数据是加密且安全的。通过使用 Comodo Secured Trustmark,Hayneedle 进一步强化了其对安全和信任的承诺,为客户提供了额外的信心。
运营影响
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