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Bukalapak Boosts Engagement with Personalized Campaigns: A 2.5X Increase in CTR
技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
适用功能
- 质量保证
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 测试与认证
挑战
Bukalapak 是印度尼西亚最大的电子商务公司之一,由于缺乏可以创建、跟踪和分析活动的综合平台,其客户参与度大幅下降。该公司希望开展个性化活动来提高客户参与度,但这需要深入了解客户行为以及根据客户偏好对客户进行细分的能力。我们面临的挑战是找到一种解决方案,能够提供这些功能并帮助 Bukalapak 开展更有效、个性化的营销活动。
关于客户
Bukalapak 是印度尼西亚最大的电子商务公司之一,提供线下到线上的解决方案,使中小型企业能够将其产品带到网上。该公司最初是一个在线市场,现已发展到印尼企业可以轻松在线销售商品和进行交易的水平。 Bukalapak 拥有庞大的客户群,希望开展批量营销活动,同时确保信息不会被淡化。该公司的目标是利用个性化的客户参与来提高转化率,并跟踪和分析客户参与活动,同时根据行为管理客户细分。
解决方案
Bukalapak 求助于 MoEngage 平台来解决他们的挑战。 MoEngage 提供了一个完整的客户参与平台,可以自动化参与活动并允许进行客户分析和细分。 Bukalapak 使用该平台来分析客户行为并开展更加个性化、符合情境的营销活动。该品牌利用 MoEngage 的 A/B 测试、细分、动态消息传递和分析等功能来了解哪种类型的内容更能与客户互动,分析客户活动、细分用户并定制他们的互动消息。 MoEngage 的 AI 驱动的消息优化 DPM(动态产品消息传递)使 Bukalapak 能够根据客户偏好和操作提供不同的内容变体。
运营影响
数量效益
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