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Customers.ai! > 实例探究 > 利用聊天机器人支持的 Facebook 广告提高贷款申请人数量

Car Loans Canada: Enhancing Loan Application Process with Chatbot-Powered Ads

技术

应用基础设施与中间件 - 事件驱动型应用
传感器 - 自动驾驶传感器

适用行业

汽车

用例

对话机器人
智能停车

服务

测试与认证

挑战

以具有成本效益的方式产生优质的贷款申请人

关于客户

Car Loans Canada 是加拿大历史最悠久、评价最高的在线汽车贷款服务，十年来深受加拿大人信赖

解决方案

使用通过自动聊天机器人点击 Messenger 的 Facebook 广告来协助申请人完成贷款申请

运营影响

The implementation of the chatbot-powered ads proved to be a game-changer for Car Loans Canada. The interactive and conversational nature of the chatbot made the application process more engaging for potential applicants, leading to a significant increase in conversions. The company saw a dramatic increase in conversions completed via the interactive Customers.ai bot compared to traditional website ad landing pages. An impressive 25% of leads from the Customers.ai chatbot converted, marking a 75% increase in conversions. Furthermore, the use of targeted Facebook ads and the chatbot's ability to qualify leads and gather user data resulted in a more efficient application process, significantly reducing the CPA to an average of $25.

数量效益

44% decrease in Cost Per Applicant (CPA)
75% increase in conversion rate
2.3X Return on Ad Spend (ROAS)

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