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Infobip > 实例探究 > 使用 WhatsApp Business 平台改善汽车购买

CarDekho: Enhancing Customer Engagement and Support with WhatsApp Business Platform

技术

平台即服务 (PaaS) - 应用开发平台
传感器 - 自动驾驶传感器

适用行业

汽车

适用功能

采购
销售与市场营销

用例

智能停车
车辆到基础设施 (V2I)

挑战

CarDekho 需要满足客户沟通需求并找到与潜在客户和现有客户沟通的新方式。

关于客户

CarDekho 是印度领先的汽车科技公司，帮助用户购买汽车。他们提供丰富的汽车内容，并与汽车制造商、经销商和金融机构建立合作关系。

解决方案

CarDekho 实施了 WhatsApp Business Platform，以提高客户参与度并通过客户已使用的渠道与客户进行沟通。

运营影响

The implementation of the WhatsApp Business Platform proved to be a significant success for CarDekho. The platform's rich messaging capabilities, including the ability to send high-resolution images, were ideal for providing detailed information about vehicles and support to customers. The convenience of the messaging channel was evident in the high number of sessions that occurred on the platform throughout the campaign. Furthermore, the low opt-out rate indicated a high level of customer satisfaction with the new communication channel. The use of WhatsApp Business Platform has enabled CarDekho to enhance customer engagement and provide superior support.

数量效益

The campaign generated 15,000 conversations per day
An average of 600 – 700 inquiries requesting detailed information about vehicles and support from CarDekho were received daily
The campaign resulted in two million sessions on the platform

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