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Cars.com Enhances On-the-Lot Experiences and Footfall Attribution with Radar Geofences
技术
- 传感器 - 自动驾驶传感器
- 传感器 - 全球定位系统
适用行业
- 汽车
- 电网
适用功能
- 采购
用例
- 地理围栏
- 库存管理
挑战
Cars.com 是领先的数字汽车市场，在管理大量经销商位置信息方面面临着重大挑战。这些数据对于支持和报告连接汽车购物者和卖家的数字体验至关重要。公司的数据、运营和产品团队需要有效地处理这些信息，以确保整个购买过程中有意义的互动。现有的遗留系统不足以满足这些需求，需要更全面的位置数据管理和报告解决方案。
关于客户
Cars.com 是领先的数字汽车市场，将汽车买家与卖家联系起来。该公司使经销商能够在整个购买过程中通过有意义的数字体验每月接触数百万消费者。 Cars.com 的数据、运营和产品团队共同管理大量经销商位置信息，这对于支持和报告这些体验至关重要。该公司的目标是为消费者提供无缝、高效的购车体验，同时帮助经销商有效接触潜在客户。
解决方案
为了应对这一挑战，Cars.com 将其位置数据管理和报告流程从旧系统迁移到 Radar。这一举措将所有地点举措整合为一个综合解决方案。 Radar 提供了集成到现有报告流程所需的功能和灵活性。这包括无限的多边形和同心地理围栏，对现有标签、标识符和自定义经销商特定元数据的支持，以及向客户数据报告管道的编程地理围栏导出。当经销商上线或边界发生变化时，雷达仪表板还使 Cars.com 运营团队可以轻松导入新的地理围栏和更新当前的地理围栏。用户友好的界面允许地理围栏可视化和导入、通过地址搜索和街景创建地理围栏，以及先进的地理围栏管理工具来标准化流程并减少错误。此外，Cars.com 产品团队利用 Radar 来增强基于位置的体验，例如以经济高效的方式在用户在场时解锁应用内功能。
运营影响
数量效益
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