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Climate Pledge Arena and Seattle Kraken Streamline Event Management and Ticket Sales with Smartsheet and Brandfolder
技术
- 应用基础设施与中间件 - 事件驱动型应用
- 网络与连接 - 5G
适用行业
- 可再生能源
- 电信
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 资产跟踪
挑战
西雅图的体育和娱乐中心 Climate Pledge Arena 和国家冰球联盟球队西雅图 Kraken 在管理活动日程和门票销售方面面临着挑战。该场馆的营销团队的任务是推动门票销售并确保所有活动的顺利进行。同样,西雅图海妖队的销售和服务团队旨在提高季票和单场比赛门票的销售,以及体育场内比赛和其他活动的高级套房的销售。两个团队都使用传统的电子表格软件和电子邮件进行活动管理和沟通,事实证明这效率低下且耗时。与大流行相关的调度困难进一步复杂化了他们的项目管理。此外,营销团队使用电子邮件和在线投递箱应用程序来存储和共享创意资产,这也是一个繁琐的过程。
关于客户
气候承诺竞技场位于华盛顿州西雅图市中心的西雅图中心,50 多年来一直是该市体育和娱乐场所的重要组成部分。它是国家冰球联盟西雅图海妖队、WNBA 西雅图风暴队的主场,每年举办数百场音乐会和其他活动。该场馆还注重可持续发展,是世界上第一个净零碳认证的场馆,完全由可再生能源供电。 《体育商业杂志》将气候承诺竞技场评为 2022 年年度最佳设施。西雅图 Kraken 是一支总部位于西雅图的职业冰球队,他们的主场比赛在气候承诺竞技场进行。
解决方案
为了克服这些挑战,Climate Pledge Arena 营销团队将 Smartsheet 集成到其创意工作流程和活动管理流程中。他们现在使用包含所有更新的事件信息的综合组织表。对活动的任何添加或更新都会填充活动营销表,该表会触发在宣布新活动之前需要构建的包含 18 种不同资产的清单。当任何新项目输入到工作表中时,Smartsheet 中的自动化工作流程会通知他们。该团队还使用 Smartsheet 的数字资产管理系统 Brandfolder 来存储所有竞技场和活动品牌资产。西雅图 Kraken 销售和票务团队使用 Smartsheet 来管理其高级套房门票库存,包括时间表、可用性、食品订购、套房捐赠和主要联系人。他们还使用 Smartsheet 移动应用程序实时访问套房库存数据。
运营影响
数量效益
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