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Twilio > 实例探究 > Twilio 使社区能够扩展 SMS 营销平台并与受众建立联系

Community Leverages Twilio for Authentic Two-Way Text Messaging at Scale

技术

分析与建模 - 机器学习
平台即服务 (PaaS) - 应用开发平台

适用行业

水泥
电信

适用功能

销售与市场营销

挑战

社区需要一个通信合作伙伴来应对大规模短信的复杂性并可靠地满足客户的需求。

关于客户

Community 是一个短信营销平台，可将企业、品牌、政治和公众人物、创作者、音乐家、名人等与其大规模受众联系起来。它受到贾斯汀·比伯和总统巴拉克·奥巴马等知名人士以及麦当劳、威廉姆斯索诺玛和 Showtime 等企业的青睐。

解决方案

社区与 Twilio 合作，利用其可编程消息 API 和应用到个人 10 位长代码 (A2P 10DLC) 来克服以前 SMS 技术的局限性，并促进领导者与其受众之间进行真实且引人入胜的对话。

运营影响

The partnership with Twilio has allowed Community to create authentic connections between Leaders and their audiences. By equipping Leaders with a 10-digit phone number, fans can text and opt-in to receive messages, providing a more intimate channel of communication. This has led to increased brand loyalty, trust, and impact for the Leaders using the platform. Furthermore, the use of Twilio's technology has enabled Community to handle large scale messaging campaigns, ensuring reliable communication even at high volumes. As Community looks to expand internationally and develop new solutions for enterprise services, Twilio will remain a close partner, continuing to support the platform's growth and success.

数量效益

Community's platform grew to 20 million active subscribers in just 10 months.
Community has sent more than 7 billion messages.
Community handles large scale messaging campaigns, with one campaign receiving more than 300 thousand replies.

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