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ComparTfon: Leveraging IoT for Enhanced Customer Engagement and Online Sales
技术
- 分析与建模 - 实时分析
- 网络与连接 - 5G
适用行业
- 金融与保险
- 电信
适用功能
- 维护
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 云规划/设计/实施服务
挑战
墨西哥电信服务提供商 ComparTfon 需要转向纯数字业务模式，并将其客户从线下购买旅程转变为在线购买旅程。他们需要提高网站转化率并减少购物车放弃率。
关于客户
ComparTfon 是一家墨西哥电信服务提供商，也是拉丁美洲最大的小额信贷银行 Compartamos Banco 的一个部门。他们使用电信数据来评估信用风险，并为信用评分较低的人提供金融服务。
解决方案
ComparTfon 选择 Infobip 的 Moments 和 Conversations 解决方案来支持其客户参与策略。他们使用 WhatsApp Business 作为沟通渠道来提供实时支持和参与。他们还利用了自动化的客户消息传递流、购物车放弃策略、数据驱动的决策和主动的客户支持。
运营影响
数量效益
相关案例.
Case Study
Real-time In-vehicle Monitoring
The telematic solution provides this vital premium-adjusting information. The solution also helps detect and deter vehicle or trailer theft – as soon as a theft occurs, monitoring personnel can alert the appropriate authorities, providing an exact location.“With more and more insurance companies and major fleet operators interested in monitoring driver behaviour on the grounds of road safety, efficient logistics and costs, the market for this type of device and associated e-business services is growing rapidly within Italy and the rest of Europe,” says Franco.“The insurance companies are especially interested in the pay-per-use and pay-as-you-drive applications while other organisations employ the technology for road user charging.”“One million vehicles in Italy currently carry such devices and forecasts indicate that the European market will increase tenfold by 2014.However, for our technology to work effectively, we needed a highly reliable wireless data network to carry the information between the vehicles and monitoring stations.”
Case Study
Vodafone Hosted On AWS
Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.
Case Study
SKT, Construction of Smart Office Environment
SK T-Tower is the headquarters of SK Telecom. Inside the building, different types of mobile devices, such as laptops, smartphones and tablets, are in use, and with the increase in WLAN traffic and the use of quality multimedia data, the volume of wireless data sees an explosive growth. Users want limitless Internet access in various places in addition to designated areas.
