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C5i > 实例探究 > Competitive Pricing Comparator – A strategic pricing intelligence tool

Competitive Pricing Comparator – A strategic pricing intelligence tool

技术

分析与建模 - 大数据分析
分析与建模 - 数据即服务

适用行业

电信

适用功能

商业运营
销售与市场营销

用例

需求计划与预测

服务

数据科学服务

挑战

The client, a leading US-based prepaid telecom operator, was facing a challenge in the rapidly evolving telecommunications industry. Customers were demanding more control over their service subscriptions and the amount they pay, moving away from traditional 'one-size-fits-all' pricing plans. They were looking for customized plans that met their individual needs and price points. This trend forced prepaid cellular operators and Mobile Virtual Network Operators (MVNOs) to offer 'create-your-own' plans. As the customer base became more demanding, mobile operators needed to regularly innovate with their pricing plans to attract new customers and encourage loyalty among existing ones. The client wanted to offer an attractive pricing plan that would keep them ahead of the competition and avoid getting caught in the pricing conundrum.

关于客户

The client is a leading US-based prepaid telecom operator. They are a major player in the telecommunications industry, offering a range of services to their customers. The client operates in a highly competitive and rapidly evolving industry, where customer demands and preferences are constantly changing. They are faced with the challenge of keeping up with these changes and staying ahead of their competitors. The client's customer base is diverse and demanding, looking for greater control over their service subscriptions and the amount they pay. They are moving away from traditional 'one-size-fits-all' pricing plans and are looking for customized plans that meet their individual needs and price points.

解决方案

Blueocean Market Intelligence proposed the development of a tool, the Competitive Pricing Comparator. This tool captures, refreshes, and compares the plan pricing/features of consumer and business wireless voice + data offerings from 26 prepaid operators in the US on a weekly basis. The tool features a database of the information captured, containing details such as rates for voice & data, tethering, international roaming and long distance calls, data speeds and throttle, etc. This acts as a backend to the user intuitive dashboard frontend, which features filters to compare competitive data. Blueocean Market Intelligence further documents the summary of all changes and creates a write-up outlining the underlying competitive strategies. The summary also touches upon promotional activities, campaigns and their effectiveness.

运营影响

The Competitive Pricing Comparator has been a key component in helping the client with early identification of competitive threats and strategic moves.
The tool has influenced the client's pricing decisions and product placements.
The client has used this strategic tool as the go-to source for competitive pricing intelligence for the fourth successive year.