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Azuga > 实例探究 > Customer Success Story : Uber, Mexico
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Customer Success Story : Uber, Mexico

技术
  • 功能应用 - 车队管理系统 (FMS)
  • 传感器 - 全球定位系统
适用行业
  • 运输
适用功能
  • 物流运输
用例
  • 车队管理
  • 车载远程信息处理
服务
  • 系统集成
挑战
Uber Mexico faces typical challenges like a large and growing customer base in a country with resistant legislation and a violence prone taxi industry. Other problems facing Uber, Mexico include high operational costs, congested cities, complexity of operation with hidden costs and relative lower levels of population with smartphone connectivity. Uber Mexico has unique challenges facing its operation in Mexico market, where driver accountability has started challenging their business model. Uber Mexico has started looking for a GPS tracking solution to increase driver accountability and encourage responsible behaviour without seeming to be over bearing and “Big Brotherish”. They wanted a Fleet GPS tracking solution their drivers would love to engage with, which can facilitate tracking drivers efficiently, reduce liability and decrease costs.
关于客户
Uber Technologies Inc., is an American international transportation network company headquartered in San Francisco, California. The company develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. By May 28, 2015, the service was available in 58 countries and 300 cities worldwide. Mexico is a very important market for Uber as success in an emerging market like Mexico with similarities to many developing countries, can provide a test case for Uber to replicate in similar markets worldwide.
解决方案
Azuga has been chosen as a partner for Uber, Mexico, because of Azuga’s pioneering efforts in creating a social telematics platform based on a single OBDII GPS tracking device, which aims at encouraging modification of drivers’ attitude for more positive behavioural outcomes. In only 1 year, Uber car owners that have installed Azuga’s plug-and-play technology into their fleets have experienced a decrease in accidents, fuel consumption, maintenance cost and operational costs. There have been tremendous behavioural changes observed regarding drivers’ attitude on the parameters like Over Speeding, Harsh Braking, Harsh Acceleration, Idling, Illegal Areas and illegal Times which upon counselling of the drivers by Uber team has led to better route management, better discipline and better driver scores.
运营影响
  • Uber, Mexico by deploying Azuga GPS Fleet tracking solution has been able to track the drivers whose scores have not improved over a three month period and got rid of their services, leading to an overall improvement in Uber’s operational efficiency and higher customer satisfaction.
  • As more and more Uber drives realize the value of the program they tend to stay on reducing unnecessary churn.
  • Should an Uber vehicle be involved in a serious accident, Uber can claim that it did its outmost best to control bad driving behavior
数量效益
  • 72 percent decrease in accidents
  • 14 percent decrease in fuel consumption
  • 10 percent decrease in maintenance cost

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