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Infobip > 实例探究 > dahmakan 如何通过短信使转化率翻倍并节省成本
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dahmakan: Enhancing Customer Experience and Reducing Costs with SMS

技术
  • 网络与连接 - 5G
适用行业
  • 运输
适用功能
  • 物流运输
  • 质量保证
用例
  • 最后一英里交付
  • 视觉质量检测
服务
  • 测试与认证
挑战
dahmakan 主要使用电子邮件和推送通知与客户沟通,但注意到转化率较低。通过他们之前的服务提供商发送短信的费用非常昂贵。
关于客户
dahmakan 是东南亚的一家食品配送服务公司,专注于正宗的家常风味。他们在马来西亚和泰国开展业务,拥有超过一百万的用户群。
解决方案
dahmakan 利用 SMS 的受欢迎程度和高转化率,扩大了 SMS 在客户沟通中的使用。他们使用 Infobip 的 API 使 SMS 成为他们的主要渠道,从而将成本降低了 30%。
运营影响
  • The introduction of SMS as the primary communication channel has had a positive impact on customer experience. Customers can now receive notifications without having the app installed and it is easier for them to store and access SMS promo codes compared to push notifications. dahmakan now also uses SMS to inform their delivery staff about canceled orders and Cash on Delivery (CoD) so that drivers know exactly how much they have to bring back at the end of a shift. The company believes that SMS will help them provide a better service to their customers as they continue to expand in Kuala Lumpur and Thailand.
数量效益
  • Doubled conversion rates
  • 30% cost reduction in communication
  • Increased use of SMS as a communication channel due to better rates

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