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实例探究 > Deep consumer engagement drives conversion rates

Deep consumer engagement drives conversion rates

技术
  • 分析与建模 - 机器学习
  • 分析与建模 - 预测分析
适用行业
  • 汽车
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 补货预测
服务
  • 软件设计与工程服务
  • 系统集成
挑战
Dominion Dealer Solutions needed a cost-effective, automated way to take information from multiple sources, quickly and accurately analyze the data, and generate consumer-ready automobile descriptions in real time. The challenge was to create engaging content that could drive click-throughs, showroom conversions, and vehicle sales. The existing manual process was time-consuming and prone to errors, making it difficult to scale and meet the growing demands of the market.
关于客户
Dominion Dealer Solutions is a comprehensive platform provider for auto dealerships, offering tools to manage inventory, marketing, and customer information. The company serves a wide range of auto dealerships, helping them streamline operations and improve customer engagement. With a focus on innovation and efficiency, Dominion Dealer Solutions aims to provide its clients with the best possible tools to enhance their business performance. The company has a significant presence in the United States and caters to a large number of dealerships, making it a key player in the automotive industry.
解决方案
Dominion Dealer Solutions turned to Narrative Science’s intelligent automation platform, Quill, to create a custom vehicle description product. Quill transforms data such as make, model, mileage, and features into individual vehicle stories at scale. This automated solution allowed Dominion to generate consumer-friendly content quickly and accurately, driving higher engagement and sales. The implementation of Quill enabled Dominion to automate the content creation process, reducing the time and effort required to produce high-quality vehicle descriptions. This not only improved operational efficiency but also enhanced the overall customer experience by providing more detailed and engaging information about the vehicles.
运营影响
  • Dominion Dealer Solutions saw a significant increase in page views across both new and used vehicles, indicating higher consumer engagement.
  • The automated content creation process reduced the time and effort required to produce vehicle descriptions, improving operational efficiency.
  • The consumer-friendly content generated by Quill helped drive showroom conversions and vehicle sales, contributing to overall business growth.
数量效益
  • 20% lift in page views across new and used vehicles
  • 50% lift in page views for used vehicles alone
  • Significant increase in inventory revenue

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