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Digital Transformation of Surface & Panel Magazine: A Case Study
技术
- 自动化与控制 - 人机界面 (HMI)
适用行业
- 建筑物
- 水泥
适用功能
- 采购
- 产品研发
用例
- 资产跟踪
挑战
《Surface & Panel》是一本专门针对板式家具行业的杂志，面临着从印刷业务向在线媒体平台转型的挑战。此举不仅是为了建立在线形象，也是为了在网上复制纸质杂志的商业模式。这包括销售广告空间、跟踪广告效果和管理订阅。该杂志充满了各种平面广告和促销信息，客户希望在网上复制这种复杂的结构。此外，在线杂志将隐藏在订阅登录后面，这给设计和功能增加了另一层复杂性。
关于客户
Surface & Panel 是一本于 2003 年推出的杂志，专门针对板式家具行业。该杂志提供了该行业的全新视角，重点关注公司如何利用技术、基材、覆盖层和硬件来创建成功的设计和营销策略。该杂志的方法基于这样的信念：当今的市场只奖励最敏捷和创新的人。随着全球市场的边界变得模糊，《Surface & Panel》旨在通过将行业的各种材料和技术置于背景中来帮助读者应对挑战。
解决方案
解决方案提供商 Clarity 首先审查印刷杂志及其内容。然后，他们设计了一个高度现代化的在线平台，其中包含许多赞助位置、活动日历、供应商提交的产品内容和展示产品。他们还确保该平台针对搜索引擎和内容管理进行了优化。为了处理各种广告展示位置，Clarity 创建了数十个自定义广告模块。由于其高度可定制性，他们选择 DNN Evoq 作为 CMS。该设计反映了印刷杂志的感觉，为产品展示提供了充足的空间。该解决方案的最后一部分是配置搜索、导航和 SEO，以推动业务的在线流量和转化。
运营影响
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