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Infobip > 实例探究 > DinarPAY:扩大客户群并改善与 WhatsApp 的沟通
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DinarPAY: Enhancing Customer Reach and Engagement through WhatsApp and SMS Integration

技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 机器人 - 轮式机器人
适用行业
  • 国家安全与国防
  • 电信
用例
  • 机器间付款
  • 实时定位系统 (RTLS)
挑战
在现金支付不断减少的世界中,由于缺乏沟通渠道,DinarPAY 的覆盖范围受到限制。他们仅依靠短信更新,而短信更新无法到达某些国家/地区的客户。
关于客户
DinarPAY 是一个基于云的无现金支付网关平台,提供多币种虚拟卡和借记卡实时授权。他们为客户提供移动钱包,以第纳尔货币支付、转账和充值。商家还可以使用他们的平台进行数字支付。
解决方案
DinarPAY 引入了 WhatsApp 作为银行更新和身份验证的新沟通渠道。他们与 Infobip 合作,采用其 WhatsApp Business Platform 解决方案,从而可以与无法进行短信联系的国家/地区的客户进行更好的沟通和互动。
运营影响
  • The integration of Infobip’s WhatsApp Business API solution into DinarPAY's customer communications mix has significantly improved the company's ability to connect with customers worldwide, enhancing its efficiency in serving customers. Since its launch in October 2020, WhatsApp has enabled DinarPAY to serve over 40,000 customers and expand its customer base by 50%. The new communication channel has also improved the company's ability to handle customer queries, with a 70% success ratio. As the service evolves, DinarPAY plans to use WhatsApp to manage C2C transactions, instant inquiry services, and eKYC verification processes.
数量效益
  • 50% growth in customer base
  • 70% success ratio in resolving queries
  • Served over 40,000 customers

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