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Zapier > 实例探究 > 业务多元化：L. Michelle Smith 如何在充满挑战的时代蓬勃发展

Diversification and Automation: The Success Story of a Leadership Development Advisor

适用行业

教育
电信

适用功能

销售与市场营销

用例

时间敏感网络

服务

培训

挑战

L. Michelle Smith 需要实现业务多元化并拥有多种收入来源，以应对突发事件并保持稳定。

关于客户

L. Michelle Smith 是一位领导力发展顾问、作家、演讲者、播客主持人、执行制片人、顾问、品牌合作伙伴和执行教练。她在美国企业和创业方面拥有多元化的背景。

解决方案

她建立了至少六个业务线，包括辅导、电子学习、播客和品牌合作伙伴关系，以确保她有多种收入来源可以依赖。

运营影响

The diversification and automation strategies adopted by Michelle have resulted in significant operational benefits. Diversification has made her business more resilient, allowing her to weather the storm when one of her major revenue streams was halted due to the pandemic. It has also enabled her to extend her services for free to those who needed it during the crisis. Automation, on the other hand, has streamlined her business operations, reducing the time spent on managing multiple apps and allowing her to focus more on her clients. It has also enabled her to provide a more personalized service to her clients, enhancing their experience and satisfaction.

数量效益

Michelle's agency celebrated the $1 million revenue milestone in its fifth year.
Despite the halt of her speaking engagements in 2020 due to the pandemic, she was able to sustain her business through her diversified revenue streams.
Automation through Zapier led to a sharp increase in conversions.

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