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Twilio > 实例探究 > 扩展 Dream11 的 Fantasy Sports 应用程序的电子邮件通信
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Dream11: Enhancing User Engagement and Trust through IoT

技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 金融与保险
  • 运输
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 最后一英里交付
  • 泄漏与洪水监测
服务
  • 系统集成
挑战
Dream11 是一款拥有超过 500 万并发用户的梦幻体育应用程序,需要可靠且可扩展的电子邮件解决方案来向用户发送大量通知电子邮件。
关于客户
Dream11 是一家位于亚太地区的媒体和出版行业的小型公司。它是印度梦幻体育行业的领导者,为各种体育联盟提供比赛,包括板球、曲棍球、足球、卡巴迪和篮球。
解决方案
Dream11 选择 Twilio SendGrid 的电子邮件 API 来处理其电子邮件程序。 Twilio SendGrid 强大的基础设施和强大的 API 确保了 Dream11 用户的无缝体验。 Clevertap 与 Twilio SendGrid 集成,以实现营销电子邮件的自动化和分段,从而提高电子邮件参与度。 Twilio SendGrid 的仪表板为 Dream11 的内部客户成功团队提供了丰富的数据见解。
运营影响
  • The integration of Twilio SendGrid’s Email API and Clevertap has enabled Dream11 to manage its rapidly growing user base effectively. The company can now send a large volume of notification emails reliably and quickly, enhancing the user experience and building trust. The ability to segment and target specific user cohorts has increased email engagement rates, with promotional emails and personalized season report card emails achieving high open rates. Furthermore, the rich data insights provided by Twilio SendGrid’s dashboards have empowered Dream11’s internal customer success team to quickly identify and solve customer concerns, further improving the user experience.
数量效益
  • Twilio SendGrid’s Email API supports the 500 million emails typically sent by Dream11 on a monthly basis.
  • Integration with Clevertap allows Dream11 to send targeted emails to select user cohorts, increasing email engagement.
  • Promotional emails sent to user cohorts return open rates up to 20%.

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