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Drybar's Contextual Messaging and Search Powered by Radar's Geofencing and Geo APIs
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 自动驾驶传感器
用例
- 地理围栏
- 实时定位系统 (RTLS)
挑战
自 2012 年推出以来，Drybar 品牌以其独特的纯吹发实体商业模式彻底改变了护发行业。该品牌获得了非凡的认可，很大程度上归功于其高度忠诚的客户群。通过了解客户的位置，品牌可以预测客户需求，提供个性化体验，并随着时间的推移加强客户关系。然而，在 COVID-19 大流行期间，在开放且安全的区域推动预约成为一项严峻的挑战。由于超过 70% 的预订直接来自该应用程序，Drybar 团队看到了增强和优化客户端应用程序体验的机会，以确保更多预约并增加收入。
关于客户
Drybar 是一个自 2012 年创立以来颠覆护发行业的品牌。它以其井喷式的实体商业模式定义了一个新的品类。该品牌拥有极高的知名度，很大程度上归功于其高度忠诚的客户群。该品牌对客户位置的了解使他们能够预测客户需求，提供个性化体验，并随着时间的推移加强客户关系。在 COVID-19 大流行期间，该品牌面临着在开放和安全的区域推动预约预订的挑战。超过 70% 的预订直接来自应用程序，这提供了改进和优化客户端应用程序体验的机会，以确保更多预约并增加收入。
解决方案
Radar 的地理围栏功能、灵活的地理 API 和隐私优先的方法满足了 Drybar 营销和产品团队的需求。 Radar 的可扩展平台以及与 Braze® 和 mParticle 的统包集成使团队能够快速推出其他基于位置的功能。通过使用 Radar 的距离矩阵 API，客户可以在附近的 Drybar 地点找到并预约。 Radar 的用户友好型平台使 Drybar 商店可以轻松地对所有位置进行地理围栏。当客户离开预约时，雷达中会触发地理围栏退出事件，从而使 Drybar 商店能够在首要考虑的体验时通过调查提示提供反馈。 Drybar 商店可以利用雷达根据用户当前位置显示相关优惠，例如在天气恶劣的地区提供优惠券。
运营影响
数量效益
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