Enabling Customer Engagement for a Consumer Electronics Giant through IoT

• 消费品
• 电子产品

• 销售与市场营销

该客户面临着对其电子商务渠道的客户支持不足、解决社交媒体渠道上的客户问题以及缺乏针对在线购买的新客户的欢迎电子邮件功能的问题。主要挑战和要求是：

无法为在其电子商务渠道上购买产品的客户提供有效的支持。

1. 无法在不同的社交媒体平台上为客户问题提供支持。
2. 当前的软件缺乏向在门户网站上购买和注册产品的客户发送营销欢迎电子邮件的功能。
3. 客户需要一个数字化和个性化的客户参与流程来保持高水平的客户满意度。

未披露

客户是一家总部位于加利福尼亚的消费电子和网络公司。深入了解我们如何解决客户支持不足等挑战，解决社交媒体中的客户问题，以及缺少新客户在线购买的欢迎电子邮件。

Zensar 通过开发基于云的 Salesforce 营销解决方案，为客户的客户制定了更新的客户参与计划。我们的努力主要集中在：

1. 为新的在线客户实施电子邮件群发功能
2. 能够根据打开、点击、退回来执行基于客户操作的电子邮件分析
3. 使用自动化工作室软件和社交媒体渠道与社交工作室集成的活动配置和项目文档
4. 预测性营销功能，可根据客户的购买历史为客户推荐相关内容和促销优惠。

• The implementation of the Salesforce Marketing Cloud-based solution resulted in a significant improvement in the company's operational efficiency. The platform provided a comprehensive and integrated approach to customer engagement, enabling the company to manage all aspects of customer interactions more effectively. This not only improved the quality of customer support but also enhanced the company's social media response strategy. The introduction of a welcome email system for new online customers also helped to increase customer engagement and retention. Overall, the new customer engagement plan helped the company to provide a more personalized and responsive service to their customers, which in turn helped to enhance their reputation and market position.

• Significant increase in sales from the eCommerce portal after the implementation of the new customer engagement plan.
• Improved customer satisfaction and loyalty due to enhanced customer support and social media response strategy.
• Increased number of new customers due to the implementation of a welcome email system for online purchases.