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Enhancing Live Event Experiences with Twilio's SMS API: A Case Study on Experience
技术
- 应用基础设施与中间件 - 事件驱动型应用
- 机器人 - 轮式机器人
适用行业
- 设备与机械
- 电信
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 系统集成
挑战
Experience 是一个为与会者提供个性化现场活动体验的技术平台，它面临着重大挑战。该公司希望允许客户通过短信进行购买，但在不增加开发团队负担的情况下集成此功能是一项艰巨的任务。 Experience 的移动应用程序使运动队、场馆和现场赛事发起人能够通过提供独特的奖励来增强粉丝的体验。然而，这些优惠只能通过移动网站提供，想要升级座位的球迷必须在移动浏览器上浏览球队的网站，找到他们想要的座位升级，并支付费用。经验表明，短信将极大地增强这一功能，但他们还需要一个用于大容量短信应用程序的简短代码，他们知道这个过程很繁重。
关于客户
Experience 是一个成立于 2011 年的技术平台，总部位于佐治亚州亚特兰大。该公司通过提供独特的奖励和座位升级来帮助现场活动参与者个性化他们的体验。 Experience 的移动应用程序与全国的国家和大学运动队合作，为运动队、场馆和现场活动发起人提供增强球迷在现场活动中的体验的能力。球队还通过电子邮件、在整个体育场放置的标牌以及偶尔在大屏幕上投放的广告来推销优惠。 Experience 的客户主要是参加现场赛事的体育迷，他们有兴趣通过独特的奖励和座位升级来增强他们的体验。
解决方案
经验决定使用 Twilio 的 SMS API 来解决他们的 SMS 挑战。这使得他们能够在几个小时内将短信添加到他们的应用程序中，并在几天内将新功能投入生产。 Experience 的移动应用程序现在可以让比赛或现场活动的球迷付费实时升级座位。该技术可以预测哪些持票人可能不会参加特定活动，然后使用短信向看台上选择接收升级优惠的人提供升级优惠。当粉丝通过短信收到优惠并选择升级时，Experience 的系统会立即知道他们的座位已可用，并继续将其提供给其他人。拥有 VIP 计划的团队使用体验与 VIP 进行沟通，为他们提供忠诚度奖励，并向他们推销令人难忘的活动。
运营影响
数量效益
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