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Zapier > 实例探究 > 使用 Zapier 和 Google Ads 自动跟踪线下转化
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Fluent's Strategic Use of Zapier and Google Ads for Optimized Customer Acquisition

适用功能
  • 采购
  • 销售与市场营销
用例
  • 时间敏感网络
挑战
Fluent 是一家帮助品牌获取新客户的公司,它面临着定位和识别感兴趣的客户并将其与合适的品牌匹配的挑战。他们需要一种方法来跟踪线下转化并将更多数据输入 Google Ads。
关于客户
Fluent 是一家总部位于纽约的公司,团队成员遍布北美和欧洲。他们为 500 多家客户提供服务,其中包括财富 500 强品牌。他们与订阅品牌、流媒体服务和游戏开发商合作,帮助他们获得新客户。
解决方案
Fluent 使用 Zapier 和 Google Ads 来优化其广告系列。他们依靠 Google Ads 的离线转化跟踪来跟踪 Google 广告和其他离线转化产生的离线销售额。他们使用 Zapier 自动执行将内部业务影响数据发送到 Google Ads 的流程,从而节省时间并让他们了解哪些广告效果最好。
运营影响
  • The integration of Zapier and Google Ads has significantly improved Fluent's operational efficiency. The automation has streamlined the process of tracking offline conversions, a task that was previously time-consuming and did not fit into Fluent's existing workflows. The automation has also provided Fluent with deeper performance data, enabling the company to optimize its campaigns based on which ads are driving qualified leads and decreasing cost per converted leads. Furthermore, the time saved through automation has allowed Sean to focus on other responsibilities, such as optimizing the company's media buying through new targeting and creative strategies. Overall, the integration of Zapier and Google Ads has enhanced Fluent's ability to match the right brand with the right audience.

数量效益
  • Fluent serves more than 500 clients, including Fortune 500 brands.

  • The integration of Zapier and Google Ads has saved Fluent hours of manual data processing.

  • The automation has allowed Fluent to optimize campaigns based on offline conversion data.

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