下载PDF
MoEngage > 实例探究 > 提高客户参与度和转化率:Freo 物联网实施案例研究
MoEngage Logo

Freo's Personalized Customer Engagement and Higher Conversion Rates with Flows and Affinity Segments

适用行业
  • 消费品
  • 公用事业
适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 时间敏感网络
挑战
对于像 Freo 这样的金融科技应用程序来说,引导用户完成某些不可跳过的步骤(在 KYC 过程中)至关重要。 Freo 团队注意到消费者在完成 KYC 申请时放弃率很高。他们还面临着将客户分为不同群体并找出与他们沟通的最佳时间和最佳渠道的问题。
关于客户
Freo 是一家面向印度千禧一代消费者的全栈移动新银行。它提供了一系列应用程序,用作储蓄账户、信用额度、信用卡、稍后付款应用程序,并有助于优化金融公用事业。
解决方案
为了减少客户旅程中发生的放弃和流失,Freo 在 MoEngage 上自动化了营销活动,创建了从入职到主要里程碑的不同旅程。他们还实施了 RFM 模型和亲和力细分来识别客户类别并确定正确的沟通时间和渠道。
运营影响
  • The implementation of automated flows, RFM models, and affinity segments significantly improved Freo's operational results. The company was able to reduce customer abandonment during the KYC process and effectively segment customers into different cohorts. This allowed for more targeted and effective communication strategies. Furthermore, the company was able to identify and activate different customer categories post-onboarding, such as dormant, inactive, champions, and power users. The omnichannel approach to engagement, crucial for Freo's millennial audience, resulted in higher conversions at any given time.

数量效益
  • Improved conversion rates from 12-13% to 23-24% through leveraging automated flow campaigns and experimenting with journeys.

  • Observed a movement of 60% of customers from low to high performing segments over 3-5 months by experimenting with RFM models and strategizing communication.

  • Achieved a 4X improvement in email open rates and a 3X increase in SMS and email Click Through Rates (CTRs) after implementing Affinity Segments.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.