Freo's Personalized Customer Engagement and Higher Conversion Rates with Flows and Affinity Segments

Sealed Air wanted to improve some of their products as their customers wanted to increase energy efficiency and compliance. To do this, they needed new insights for their products. They decided to start with the SoftCare Line soap and sanitizer dispenser.

The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.

There were several challenges faced: It is challenging to build an appliance that can withstand a wide range of voltage fluctuations from as low at 90v to as high as 320v. Since the device would be installed in remote locations, its resilience was of paramount importance. The device would have to deal with poor network coverage and have the ability to store and re-transmit data if networks were not available, which is often the case in rural India. The device could store up to 30 days of data.

The Oguz-Gabala-Baku water pipeline project dates back to plans from the 1970’s. Baku’s growth was historically driven by the booming oil industry and required the import of drinking water from outside of the city. Before the construction of the pipeline, some 60 percent of the city’s households received water for only a few hours daily. After completion of the project, 75 percent of the two million Baku residents are now served around the clock with potable water, based on World Health Organization (WHO) standards. The 262-kilometer pipeline requires no pumping station, but uses the altitude differences between the Caucasian mountains and the capital to supply 432,000 m³/d to the Ceyranbatan water reservoir. To the people of Baku, the pipeline is “the most important project not only in 2010, but of the last 20 years.”

Around the world, the electricity supply industry is turning to ‘smart’ meters to lower costs, reduce emissions and improve the management of customer supplies. Smart meters collect detailed consumption information and using this feedback consumers can better understand their energy usage which in turn enables them to modify their consumption to save money and help to cut carbon emissions. A smart meter can be defined in many ways, but generally includes an element of two-way communication between the household meter and the utility provider to efficiently collect detailed energy usage data. Some implementations include consumer feedback beyond the energy bill to include online web data, SMS text messages or an information display in consumers’ premises. Providing a cost-effective, reliable communications mechanism is one of the most challenging aspects of a smart meter implementation. In New Zealand, the utilities have embraced smart metering and designed cost effective ways for it to be implemented. The New Zealand government has encouraged such a move to smart metering by ensuring the energy legislation is consistent with the delivery of benefits to the consumer while allowing innovation in this area. On the ground, AMS is a leader in the deployment of smart metering and associated services. Several of New Zealand’s energy retailers were looking for smart metering services for their residential and small business customers which will eventually account for over 500,000 meters when the multi-year national deployment program is concluded. To respond to these requirements, AMS needed to put together a solution that included data communications between each meter and the central data collection point and the solution proposed by Vodafone satisfied that requirement.

Shenzhen Gas has a large fleet of existing gas meters, which are installed in a variety of hard to reach locations, such as indoors and underground, meaning that existing communications networks have struggled to maintain connectivity with all meters. The meter success rate is low, data transmissions are so far unstable and power consumption is too high. Against this background, Shenzhen Gas, China Telecom, Huawei, and Goldcard have jointly trialed NB-IoT gas meters to try and solve some of the challenges that the industry faces with today’s smart gas meters.