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GLASSES ON! How Gong enables Drip to 'see what's going on' and close more deals
技术
- 分析与建模 - 实时分析
- 功能应用 - 企业资源规划系统 (ERP)
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
挑战
Before implementing Gong, Drip was struggling with forecast accuracy and understanding the health of their deals. They relied on anecdotes and opinions from its sales team to try to piece together what was truly happening in a deal. This led to spotty CRM data and overall forecast accuracy was a shot in the dark. It was not uncommon for the sales team to be blindsided by slipped or lost deals. They needed a solution that could provide a holistic view of what’s going on in their deals, allowing them to separate opinions from reality.
关于客户
Drip is the first ECRM–an ecommerce CRM designed for building personal and profitable relationships with customers at scale. The company is headquartered in Minneapolis, MN and was founded in 2012. Drip has a company size of around 100 employees and operates in the Ecommerce Technology industry. The company was facing challenges in improving forecast accuracy and understanding which deals were healthy and which ones were at risk of stalling.
解决方案
Drip implemented Gong, a Deal Intelligence solution that provides a holistic view of what’s going on in their deals. Gong allows Drip to 'see the moves' as they are happening, guiding the narrative over the life of the deal. This includes not just sales calls, but also emails. Gong lets Drip drill down to a specific deal to see all interactions with every individual in that account - across calls, web conferences, and email - in one place. Gong also enables Drip to replicate the strategies of their top closers, allowing new reps to learn from the best. Gong fits nicely into the Drip corporate culture of transparency, making all sales conversations available to everyone on the team.
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