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Infobip > 实例探究 > 通过 Infobip SMS 增强非洲博彩市场的客户参与度
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GOAT Interactive: Boosting Customer Engagement and Market Presence with 2-way SMS and OTP

技术
  • 网络与连接 - 5G
  • 机器人 - 轮式机器人
适用行业
  • 电信
  • 运输
适用功能
  • 物流运输
用例
  • 最后一英里交付
挑战
GOAT Interactive 面临的挑战是缺乏有效的客户参与解决方案以及非洲博彩市场的不成熟。他们需要与客户有效沟通即将举行的体育赛事和投注机会,但由于通信基础设施、市场不成熟、网络延迟以及丢失消息或传输/接收问题的风险而面临限制。
关于客户
GOAT Interactive 是一家在线博彩和游戏专业知识提供商,支持非洲在线博彩和游戏品牌的发展。他们与世界知名足球俱乐部品牌建立了合作伙伴关系,旨在让球迷更接近他们喜爱的俱乐部、联赛和运动。 GOAT Interactive 是 Editec 集团的一部分。
解决方案
GOAT Interactive 采用 Infobip SMS 作为其通信解决方案,利用 2 路 SMS 消息传递和 OTP 解决方案。这使他们能够吸引客户并向他们通报游戏和博彩空间的发展情况。 Infobip提供的服务可靠且兼容不同的移动网络,覆盖非洲十多个国家。这使得客户能够订阅、验证余额和重置 PIN。 Infobip 已建立的广泛的全球移动网络使 GOAT Interactive 能够有效地接触其潜在客户和现有客户群。
运营影响
  • The implementation of Infobip's 2-way SMS messaging and OTP solutions was a major success for GOAT Interactive. The company was able to notify customers about upcoming game events and allow them to place bets on their favourite teams. The use of SMS for two-factor authentication also helped prevent fraud and protect customers' personal information when setting up their accounts. Since implementing these solutions, GOAT Interactive started seeing gains in its market share. Infobip's responsive support ensured that their customers' requests were answered immediately, and technical challenges were significantly reduced. Equipped to reach its target market, GOAT Interactive is now focusing on expanding its business and improving their customer engagement and automation rate further.
数量效益
  • 47.3 million messages exchanged between 2020 and the first quarter of 2021
  • 87% delivery rate achieved
  • Coverage extended to more than ten countries in Africa

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