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GoMechanic's Strategic Use of Branch's Deep Linking Solutions for Enhanced User Engagement and Conversion
技术
- 分析与建模 - 预测分析
- 机器人 - 轮式机器人
适用行业
- 汽车
- 电信
适用功能
- 采购
- 销售与市场营销
用例
- 智能停车
- 车辆到基础设施 (V2I)
挑战
GoMechanic 在维持较高的生命周期价值 (LTV) 与客户获取成本 (CAC) 比率、跟踪和修复购物车放弃情况以及为仅进行单次购买的用户证明 CAC 的合理性方面面临着挑战。
关于客户
GoMechanic 是印度第一家运营技术支持汽车服务中心网络的初创公司。他们通过移动应用程序提供完整的汽车解决方案生态系统，提供 12 个不同类别的 200 多种服务。他们非常关注移动应用程序转化，并巩固了自己作为汽车售后市场生态系统市场领导者的地位。
解决方案
GoMechanic 利用 Branch 的产品套件（包括深度链接和归因解决方案）来提供完美的用户体验，提高用户应用程序参与度和获取量，并促使用户返回应用程序以完成购买。他们还在整个营销渠道和客户旅程中使用 Branch 的深层链接来提高应用程序参与度、用户获取和保留。
运营影响
数量效益
相关案例.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
Monitoring of Pressure Pumps in Automotive Industry
A large German/American producer of auto parts uses high-pressure pumps to deburr machined parts as a part of its production and quality check process. They decided to monitor these pumps to make sure they work properly and that they can see any indications leading to a potential failure before it affects their process.
