下载PDF
Iris > 实例探究 > 投资的力量:将投资重新定义为正义的力量
Iris Logo

Harnessing the Power of Investment for Positive Change

适用行业
  • 电网
  • 金融与保险
适用功能
  • 销售与市场营销
挑战
我们面临的挑战是为 abrdn 的新品牌战略和定位发起一场全球活动,重点是将投资重新定义为行善的力量,并改变人们对投资的看法,从单纯的财务回报转向积极的变革。
关于客户
客户 abrdn 是一家全球投资公司。他们进行的研究发现,超过一半的人相信投资可以对社会产生积极影响。该活动旨在巩固这一信念并改变投资观念。
解决方案
解决方案是开展一项名为“投资的力量”的活动,展示积极的投资如何为个人、公司、国家、气候和世界创造更美好的未来。该活动重点介绍了现实生活中的例子,说明对机器人技术的投资如何促进假肢技术的进步,使父亲能够为儿子制造出功能齐全的假肢。
运营影响
  • The campaign successfully reframed the perception of investment from being solely about financial return to being a force for positive change. It highlighted the social return of investment, such as jobs created, technologies developed, medicines discovered, and solutions unearthed. The campaign also showcased real-life examples of how investment can lead to advancements in technology, such as prosthetics, improving the future for individuals and others. The quick transitions in the video between many different parts of society reinforced the message that positive investments lead to a positive effect on much more than just individuals. The campaign was a comprehensive integration across multiple platforms, reaching a wide audience.
数量效益
  • The campaign was successfully launched across multiple platforms including TV, OOH, radio, press, digital advertising, social, and PR in November 2021.
  • The campaign was based on research findings that more than half of people (54%) believe investing their money can have a positive impact on society.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.