Hearst Television, Inc. Uses Apteligent to Rapidly Diagnose Mobile App Issues

• 分析与建模 - 实时分析
• 应用基础设施与中间件 - API 集成与管理

• 电信

• 商业运营
• 销售与市场营销

• 质量预测分析
• 实时定位系统 (RTLS)

• 软件设计与工程服务
• 系统集成

News publications are adopting mobile phones and tablets as their primary communication vehicle. Given the transient nature of mobile users and the plethora of news and television app substitutes, however, it is more important now than ever for companies to provide interactive content, improved graphics, and motion-optimized interfaces. With users consuming local news at an alarming rate and location-based services at an inflection point, the time was ripe for Hearst TV to focus on mobile apps to engage with more users and monetize through display ads. Hearst TV brought development in-house and built and deployed over 100 apps for iOS and Android on a variety of devices. Providing accurate, timely news during crisis situations has always been a strength of the company. During the week of the Boston Marathon bombing in April 2013, for example, app traffic for Hearst TV’s station in Boston, WCVB, spiked 247% and the company seamlessly delivered full coverage of the event.

Hearst Television, a national multi-media company, owns and operates 29 local television stations and two local radio stations, serving 30 U.S. cities and reaching approximately 18% of U.S. television households. The TV stations broadcast 60 video channels, featuring local and national news, weather, information, sports and entertainment programming, and local community service-oriented programs. The stations also host and operate digital online and mobile platforms that extend the company’s brands and content to local, national and international audiences. Hearst Television is recognized as one of the industry’s premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst Corporation.

Hearst TV researched several mobile app performance management solutions, but was wary of spending large sums on solutions that might be obsolete in a few years. The company was ultimately looking for an all-encompassing platform that would not only help pinpoint performance issues, but also offer insight into the sources of the problem, thereby preventing issues from occurring again. During the evaluation phase, Hearst TV researched iTunes Connect and Google Play. The debugging information from those solutions, however, left much to be desired. In addition, the stock iTunes and Google Play approach was reactive as reviews and issues were flagged after apps went live. Hearst TV needed a solution that took a much more proactive approach, and turned to Apteligent. Upon implementation of the Apteligent solution, Hearst TV has been able to do daily builds with fixes on Android. In addition, the company is now able to test an app in a given market, gather reports, fix all errors, then push an update with Apple before continuing to build a new version.

• Increase revenue with the error percentage for Daily Active Users (DAU) going down from 3% to well under 0.5%
• Retain and maintain satisfied user base with ratings increased from slightly under 3 stars to 4 stars
• Increase user base with 2.2M monthly active users on Hearst TV apps, the organization has seen explosive growth over the past few months.

• Error percentage for Daily Active Users (DAU) went down from 3% to well under 0.5%
• Ratings increased from slightly under 3 stars to 4 stars
• 2.2M monthly active users on Hearst TV apps