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Heineken's Innovative IoT Approach: The Star Trail Bottle Launch
技术
- 传感器 - 环境传感器
- 传感器 - 光学传感器
适用功能
- 销售与市场营销
用例
- 智能照明
挑战
为了进入新的分销渠道并进入更高端的市场，喜力希望推出一款新产品，以提高意识、试用并在注重时尚的 18-35 岁男性精英受众中保持脱颖而出。他们希望推出一个新的品牌理念，成为世界各地酒吧和夜总会的首选酒精饮料。
关于客户
喜力
解决方案
我们决定用世界上第一个紫外线反应瓶“点亮夜晚”。极简设计的铝瓶在紫外线照射下栩栩如生，显露出喜力星轨 (STR) 并照亮了购买点的酒吧。为了在推出之前吸引和教育业内人士，STR 瓶装在定制的优质胶囊中分发给全球各地的喜力大使。一旦我们引起了当地市场的关注，我们就通过向酒吧/夜总会经理及其员工提供三阶段销售和激活工具包（包括销售点商品、消费者促销和活动灵感）的教育，获得了他们的认可并获得了支持。
运营影响
数量效益
相关案例.
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Case Study
Smart Street Light Network (Copenhagen)
Key stakeholders are taking a comprehensive approach to rethinking smart city innovation. City leaders have collaborated through partnerships involving government, research institutions and solution providers. The Copenhagen Solutions Lab is one of the leading organizations at the forefront of this movement. By bringing together manufacturers with municipal buyers, the Copenhagen Solutions Lab has catalyzed the development and deployment of next-generation smart city innovations. Copenhagen is leveraging this unique approach to accelerate the implementation of smart city solutions. One of the primary focus areas is LED street lighting.
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Case Study
Single Network for Multiple Smart Grid Services (ComEd)
With the passage of Energy Infrastructure Modernization Act (EIMA), ComEd was required to improve its overall system reliability. In order to reach the goals outlined in the law, ComEd decided to leverage a common network for multiple applications, including advanced metering infrastructure (AMI), distribution automation (DA) and smart city programs. With a modernized communications infrastructure, the utility would be able to increase grid reliability by identifying problems faster, optimizing business processes, automating problem resolution and reducing truck rolls.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
IoT Powering A New Way to Light Streets with Bifacial Solar Panels
When James Meringer’s commercial contracting business experienced a rapid increase in solar projects, he also saw an opportunity to extend the benefits of solar by using the bifacial solar panels he’d become familiar with in new ways. Bifacial solar panels enable sunlight from both sides of the panel, making it a more efficient harvest of solar power. Seeing the panel’s power, James and his team set out to use the same technology for street lighting. Until now, solar street lights have served as utilitarian solutions that force designers to choose between form and function. The Mira Bella Energy team has changed that.
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