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Branch > 实例探究 > HotelTonight在营销活动中创新地运用分店链接

HotelTonight's Innovative Use of IoT for Enhanced User Experience and Increased Revenue

技术

机器人 - 轮式机器人

适用行业

电信

适用功能

销售与市场营销

挑战

由于有限且不专业的用户入职体验，HotelTonight 在竞争激烈的酒店业垂直领域利用搜索活动时面临着挑战。

关于客户

HotelTonight 是一家专注于移动设备的酒店预订公司。

解决方案

HotelTonight 使用 Branch Metrics 深度链接技术，根据用户之前是否安装了该应用程序来定制用户体验，从而提高转化率。

运营影响

The use of Branch Metrics deep linking technology has revolutionized HotelTonight's mobile marketing strategies. By customizing the user experience and removing unnecessary steps from the purchase funnel, the company has been able to significantly improve their conversion rates. This has not only led to an increase in the number of app installs, but also a significant increase in total bookings and revenue. The success of this approach in the first 50 pilot markets led HotelTonight to expand the initiative to all search campaigns for their top 200 markets. This innovative approach to mobile marketing has also earned HotelTonight recognition in the industry, with several awards for their mobile campaigns.

数量效益

18% increase in install-to-booking conversion rate
94% increase in total bookings
80% increase in number of installs

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