How CSG Boosted Completed Applications 337% with Phenom

• 分析与建模 - 预测分析
• 功能应用 - 企业资源规划系统 (ERP)
• 平台即服务 (PaaS) - 连接平台

• 电信

• 人力资源

• 软件设计与工程服务
• 系统集成

CSG was trying to attract talent using traditional systems, but this approach wasn’t impactful enough to fill open positions with the right talent. Additionally, they required a solution that integrated seamlessly with Workday Recruiting to avoid jumping between platforms in their day-to-day. To improve their efforts, Maximo Rocha, former VP - Talent Acquisition, Assimilation, Analytics, and HR Technology, recognized the gaps they had to resolve: Gather imperative data to make business decisions and target passive candidates. What they needed first was better data and more of it. There wasn’t any way to see where their talent was coming from, what pages they were visiting, and how long candidates were on their career site. The data they did have access to couldn’t be leveraged properly to track and measure recruitment ROI. In order to make modifications to their career site, they had to hire a third-party vendor who worked with their marketing team. This method wasn’t agile enough to keep up with the needed pace of change. Candidates who came to the site but didn’t apply turned into a lost opportunity, because they lacked the ability to convert passive candidates into applicants.

CSG simplifies the complexity of business transformation in the digital age for the most respected communications, media, and entertainment service providers worldwide. With over 35 years of experience, CSG delivers revenue management, customer experience, and digital monetization solutions for every stage of the customer lifecycle. The company is the trusted partner driving digital transformation for leading global brands, including Arrow Electronics, AT&T, Bharti Airtel, Charter Communications, Comcast, DISH, Eastlink, iflix, MTN, TalkTalk, Telefonica, Telstra, and Verizon.

CSG adopted Phenom’s Talent Experience Management (TXM) platform as it resolved the gaps in their recruitment strategy and gave them the ability to measure success. The AI-driven solution completely integrated with Workday Recruiting, which provided an unbroken workflow and more efficiency. The team was able to attract and discover new talent with a hyper-personalized career site while engaging with passive candidates via targeted campaigns. And with data on how effective their recruitment strategy performed, they optimized business decisions. Immediately after partnering with Phenom, CSG’s talent acquisition team was able to accelerate their recruitment strategy with the ability to constantly monitor, evaluate, and adjust tactics based on real-time analytics and reporting. They gained the independence and agility to edit their career site’s format, layout, and content via the CMS. They targeted passive candidates with email campaigns from the CRM to drive higher conversions to open roles. They avoided multiple point products with a unified solution for Career Site, CMS, and CRM. They bypassed logging into multiple solutions with the integration between Workday Recruiting and Phenom.

• Accelerated their recruitment strategy with the ability to constantly monitor, evaluate, and adjust tactics based on real-time analytics and reporting.
• Gained the independence and agility to edit their career site’s format, layout, and content via the CMS.
• Targeted passive candidates with email campaigns from the CRM to drive higher conversions to open roles.

• Boosted completed applications by 337%