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Infobip > 实例探究 > A2P SMS 流量货币化：Indosat Ooredoo 与 Infobip 的成功案例

Indosat Ooredoo: Boosting A2P SMS Traffic Revenue with Infobip Anam Protect SMS Firewall

技术

分析与建模 - 机器学习
网络与连接 - 路由器和网桥

适用行业

水泥
电信

用例

交通监控
交通模拟

服务

系统集成

挑战

由于定价不平衡和公司内部竞争，Indosat Ooredoo 的 A2P SMS 收入停滞不前。他们需要一种工具来协调市场方法和定价细节。

关于客户

Indosat Ooredoo 是印度尼西亚第二大移动运营商，拥有 6040 万用户。他们正在寻找一种方法来弥补漫游收入的下降，并将 A2P SMS 视为一项可行的服务。

解决方案

Indosat Ooredoo 与 A2P SMS 提供商 Infobip 合作，管理所有 A2P SMS 流量并确保统一定价。 Infobip 提供了 Anam Protect SMS 防火墙和货币化咨询服务，该咨询服务提供了先进的检测和过滤解决方案以及 A2P SMS 消息传递方面的专业知识。

运营影响

The implementation of Infobip's Anam Protect SMS firewall and monetization consultancy led to significant operational improvements for Indosat Ooredoo. The company was able to harmonize activities between its wholesale, enterprise, and customer verticals, leading to more coordinated and efficient operations. Indosat Ooredoo was also able to identify and filter out legitimate A2P SMS partners and their legitimate traffic, from those using grey routes and routing unsolicited traffic. This helped to protect the company's SMS prices and match market pricing. The elimination of grey route and SIM box traffic, which were significant pain points for Indosat Ooredoo, also helped to protect revenue derived from A2P SMS traffic.

数量效益

International traffic revenue increased by more than three times
Domestic A2P SMS traffic saw an increase of up to 10%
The system was live and operational in less than two months from the start of the negotiations

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