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Innovation Everywhere: A B2B Marketing Strategy Case Study
技术
- 分析与建模 - 大数据分析
- 机器人 - 轮式机器人
适用行业
- 电信
适用功能
- 产品研发
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
通过我们的洞察，我们发现 100% 的首席信息官都认为云、社交、移动和大数据正在使企业中的个人能够以新闻方式进行创新。我们的策略是接受这一理念，并将创新交给首席信息官，让他们成为这个新世界的建筑师。
关于客户
2.5K 欧洲最资深的 IT 专业人士参与新的销售对话
解决方案
我们推出了有针对性的数字展示、户外广告和媒体。随后进行了内容创作并与《连线》杂志建立了合作伙伴关系。最终目标是创新指南针，这是一种在线基准测试工具，使首席信息官能够与同行比较他们在云、社交、移动和大数据方面的创新准备情况。然后，我们通过电子邮件跟进、独特的内容和有针对性的 LinkedIn 活动进行培育。除此之外，该活动还通过为当地市场量身定制的工具包进行部署。
运营影响
数量效益
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