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Innovative Cloud Solution Boosts Generali Vitality's User Engagement and Retention

Innovative Cloud Solution Boosts Generali Vitality's User Engagement and Retention - IoT ONE Case Study
技术
  • 基础设施即服务 (IaaS) - 云计算
  • 基础设施即服务 (IaaS) - 混合云
适用行业
  • 水泥
  • 医疗保健和医院
适用功能
  • 产品研发
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
挑战

在竞争激烈的数字经济中，用户体验可能意味着一切。 Generali Vitality 在推出创新平台以宣传“了解您的健康，改善您的健康，享受您的回报”的口号时就知道这一点。德国、奥地利和法国的客户因采取简单的步骤实现健康的生活方式（例如定期检查和保持身体活跃）而获得鼓励、奖励和降低的保险费。

但 Generali Vitality 希望将其基础扩大到这些市场之外，并成为会员的终生健康合作伙伴。该公司意识到，如果它能够在所有用户旅程和渠道中统一引入一流的用户体验，并具有独特和新鲜的产品感觉，它可以提高用户参与度和留存率。挑战？无需冗长的产品开发和发布周期即可持续优化和引入新功能。

当设计团队和 IT 团队在整个组织中大规模有效地合作时，可以最好地实现一致的全球客户体验。一个可以满足 Generali Vitality 雄心勃勃目标的新解决方案需要扩展到一万用户，整合多个奖励合作伙伴，并且可以针对多个市场和语言进行本地化。 Generali Vitality 需要与可以通过量身定制的解决方案启用这些功能的合作伙伴合作，以便用户可以尽快从更新中受益。

因此，该公司与埃森哲合作，在战略相关领域（用户体验和云计算）进行合作，并统一业务部门之间和跨越地理边界的设计方法。

客户

Generali 活力

关于客户

Generali Vitality 是一项以科学为基础的健康计划，旨在奖励客户的健康生活，旨在改善员工的健康和福祉

Generali Vitality 塑造了一个新的保险产品类别。它为客户带来更好的健康和价值，从而总体上带来更健康的社会。这种共享价值保险模式取得了巨大的成功，并且已经在英国、美国和亚洲建立了良好的基础。这展示了 Generali Vitality 如何为每个利益相关者创造价值，包括其成员、合作伙伴、雇主和分销渠道。

解决方案

创意、定制、云协作

埃森哲将 Fjord（埃森哲互动的一部分）的设计专业知识与其定制软件工程和云功能相结合，帮助为 Generali Vitality 及其成员创建一个整体解决方案。在短短几个月内，该团队定制了一款云原生应用程序，该应用程序具有世界一流的用户体验 (UX)、按钮式部署以及将 Generali Vitality 奖励体验带入不同欧洲市场所需的所有适应性和灵活性。

实现一个更可持续、更健康的世界

Generali Vitality 计划在越来越多的欧洲国家推出。它的产品可以经历一个持续的改进周期，并且可以很容易地添加新功能。因此，作为福利合作伙伴的优质品牌的范围可以随着客户的需求和偏好而增加。所有这些新功能都是通过设计、平台选择和云技术实现的。

运营影响
  • The implemented solution has enabled Generali Vitality to roll out its product to more European countries. The product can now undergo a continuous cycle of improvement, and new features can easily be added. As a result, the range of premium brands available as benefit partners can increase with customer demand and preferences. All of these new capabilities were enabled by design, choice of platforms, and cloud technology. By using AWS, Generali Vitality made a substantial step towards Generali‘s CO2 emission reduction targets driven by higher efficiency of cloud computing. This aligns with Generali Vitality’s goals for a more sustainable, healthier world for its members.
数量效益
  • Scalability to tens of thousands of users
  • Integration of multiple rewards partners
  • Localization for multiple markets and languages

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