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Iris > 实例探究 > 连接人类与土地：RAM Trucks 感恩节现场

Innovative IoT Advertising Strategy for RAM Trucks

技术

网络与连接 - 全球导航卫星系统 (GNSS)
传感器 - 全球定位系统

适用行业

电信

适用功能

销售与市场营销

用例

视觉质量检测

挑战

RAM Trucks 想要一个以前从未做过的感恩节场地。

关于客户

公羊卡车

解决方案

Iris 亚特兰大团队利用《每日概览》中的卫星图像创建了一个展示人类与土地之间联系的概念。

运营影响

The operational result of this innovative advertising strategy was a powerful and striking visual that not only advertised RAM Trucks but also delivered a poignant message of unity and equality. The spot was a testament to the power of imagery and the concept of the Overview Effect, demonstrating that innovative approaches to advertising can result in impactful and resonating messages. The spot was not just an advertisement, but a message that resonated with the audience, perfectly timed for the Thanksgiving season. This case study demonstrates the potential of innovative advertising strategies in creating impactful and resonating messages.

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